Netflix introduces Netflix Naija to showcase more Nollywood content

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Online streaming giant Netflix has announced its presence in Nigeria – an indication that it is committed to taking up more Nigerian movies on its platform. The announcement was made on popular micro-blogging social media Twitter via a newly created account called Netflix Naija.

Netflix Naija is the second platform of the popular streaming medium launched on the African continent. South Africa was the first country to welcome the American company with the launch of Netflix South Africa back in December 2017.

Nigeria’s film industry Nollywood got a spot on Netflix when one of its movies October 1 produced by veteran Nollywood filmmaker Kunle Afolayan was showcased in 2015. The movie opened the door for other Nigerian movies coming behind it.

In 2019, a Nollywood movie Lion Heart became the first Netflix original movie to be on the streaming platform. Lion Heart was produced and directed by Nollywood’s leading Actress Genevieve Nnaji. Expectedly, the movie was a blockbuster, screened in major cinemas across the world. Lion Heart was submitted by the Nigerian Oscar Committee in the Best International Film category, but unfortunately, it was later dropped on the ground that it did not meet the criteria, especially regarding its language.

In recent times, several Nigerian movies including The Wedding Party and Merry Men have topped the list of most-watched Nigerian films on Netflix.

Despite the huge popularity of Netflix, a 2019 study revealed that it had only about 60, 000 subscribers in the Giant of Africa. This number is low compared to the estimated 200 million population of the country. With the establishment of Netflix Naija, the company, presumably, hopes to increase its popularity among Nigerians. It is not out of place to anticipate seeing more Nollywood movies on Netflix henceforth. Be on the lookout for your favourite Nollywood Actors and Actresses on Netflix.

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